The Marketing Machine

Marketing can be easy, fun and effective. The trick is to create a marketing machine, a system that naturally attracts the right type of client. Come on in, and I'll tell you what I mean!

Adrianne Machina

Adrianne Machina is an in-demand speaker, copywriter, and marketing strategist. She specializes in working with VARs, ISVs, and professional service companies, and runs marketing workshops for small businesses.

Tools

If you want your business to break through the clutter and deliver results, you need the Duct Tape Marketing Ultimate Marketing System. We consistently see that the clients who follow the system are WAY more successful than those who just want tactical help. The Ultimate Marketing System is broken into 12 easy-to-use booklets, and accompanied by CDs, that you can use on your own, or as part of one of our coaching programs, like the Marketing EXCELerator Program.

Small Business Design Resources

WordPress-Based Websites

Get your very own WordPress-driven website for a fraction of the price web designers usually charge. Check out the Duct Tape Marketing Blogsite Offerings. Their service comes with hosting and everything.

If you already have a site and are just looking for a new website host, I recommend LunarPages. Easy!

Get a new logo for as little as $299!

Your logo is the visual representation of who you are. Don’t let your logo be stuck in the 1980s – or worse – look completely home-made. Take pride in who you are. Logoworksis a great option for companies who want a quality logo on a tight budget.

Print Shops

For cheap, everyday printing of business cards and postcards, you can’t beat the prices of VistaPrint.com. But for higher quality printing, careful quality control, and more sophisticated jobs, you can’t beat the service of PrintingforLess.com. I use both of these printers all the time!

Email Services

I’m all about “free” when free is a good idea, but managing your email newsletter through Microsoft Outlook is a big mistake. You need to allow people to manage their subscription preferences. My two favorite tools are VerticalResponse for ease of use, and iContact.com when you need to have an auto-responder.